Digital Moose Media - Nicolas McKenzie

Post-editing your photos is a fantastic way to make your photos truly stand out on your social media channels. Especially to grab the attention from brands, new followers and existing followers. Whether your goal is to become a social media influencer or to showcase your photos to a large social media audience, using smartphone photo editing apps can be a fantastic way to achieve your ambitions. While photo editing can seem daunting, especially if you’ve no prior experience, I have never been trained on how to edit or take photos. I’ve just learnt through trial and error what I like and what my audience enjoys. It has only been recently, I have invested time to find advice online to further my smartphone photography skills. As a result, I strongly recommend throwing yourself into editing your amazing photos, have fun and accept that for you to improve your editing skills you need to constantly edit. I have therefore shared with you the 5 Smartphone Photo Editing Apps I use to increase

  Be Authentic – Brands, companies, people want to follow accounts that are authentic, genuine and a real representation of themselves. Trying to be something you’re not is not sustainable and will eventually show to your audience. Brands want to invest in you, and only you.   Post consistently, but of high quality. The global interconnectivity of Social Media, thanks to globalisation impacting on technology, means any one can access your content. Especially brands. With brands wanting to maintain their brand image and values, they will only invest in Social Media influencers that truly represent their core values and beliefs and post great content therefore take time considering what to post. For examples, instead of posting an un-edited photo, try editing them on mobile photography apps such as Lightroom, Enlight, VSCO Cam and Photoshop. These mobile photography apps will transform your photos into eye catching content.   Engage with your existing and new supporters on social media.

  Take a Look at this List showing you the Engagement Rates on Instagram you should be receiving with the amount of Followers you have: 500- 1000 Followers = 150-250 Likes Per Post 1000-3000 Followers = 200-300 Likes Per Post 3000-5000 Followers = 350-750 Likes Per Post 5000-10,000 Followers = 350-800 Likes Per Post 10,000 - 20,000 Followers = 500 - 1000 Like Per Post 20,000 - 30,000 Followers = 900 - 1500 Likes Post Post 30,000 - 40,000 Followers = 1,000 - 2,000 Likes Per Post 40,000 - 50,000 Followers = 1,000 - 3,000 Likes Per Post These figures are subjective and have been determined from data gathered from over 20 accounts in the Travel, Health, Fitness, Marketing & Manufacturing Industries. If you are receiving more than you have a very healthy engagement rate!  😀 Engagement levels will drop during different times of the year, so do not worry if that has happened to you. This is perfectly normal. Although, these are the numbers you should be trying to achieve. If brands see t