5 LIFE CHANGING TIPS ON BECOMING A SOCIAL MEDIA INFLUENCER
Be Authentic – Brands, companies, people want to follow accounts that are authentic, genuine and a real representation of themselves. Trying to be something you’re not is not sustainable and will eventually show to your audience. Brands want to invest in you, and only you.
Post consistently, but of high quality. The global interconnectivity of Social Media, thanks to globalisation impacting on technology, means any one can access your content. Especially brands. With brands wanting to maintain their brand image and values, they will only invest in Social Media influencers that truly represent their core values and beliefs and post great content therefore take time considering what to post. For examples, instead of posting an un-edited photo, try editing them on mobile photography apps such as Lightroom, Enlight, VSCO Cam and Photoshop. These mobile photography apps will transform your photos into eye catching content.
Engage with your existing and new supporters on social media. Simply, send them a Like or write a genuine Comment on a post of theirs. This will more likely result in reciprocation, which will see your content receiving a significant boost in Likes and comments. Resulting in a highly active community, which brands love to see as they want to see their Social Media Influencers followers actively engage with their brand message.
My experience on the number of followers you need to become a social media influencer suggests that you need a minimum of 4,000 real followers. This however is subjective. Work hard building your followers by implementing engagement strategies, mentioned on Step 3. Receiving high engagement on your posts will result in a higher chance of people seeing your content on social media platforms such as Instagram and Twitter. Due to them lasting longer on the top of the Explore and Hashtag pages. Resulting in hundreds, thousands of users seeing your post and then more likely follow you.
Invest in yourself. Research what other Social Media influencers are doing and try and replicate them while identifying an USP (Unique Selling Point) for yourself. Make yourself irresistible for brands. Spend time on identifying who you are and then work on posting content that truly represents your values and beliefs.
Why use Instagram Stories? Read Below for my TOP TIP. Let’s go! Content you post on Instagram’s Stories lasts 24 hours, which can significantly expose your account to a huge number of new/existing users & showcase products/services you’re representing! Example, image below shows a video I posted on my Instagram Stories yesterday. Nearly at its ending point, but has gained over 3,000 unique views. TOP TIP Include Hashtags & Location to your image to dramatically increase views.
Post-editing your photos is a fantastic way to make your photos truly stand out on your social media channels. Especially to grab the attention from brands, new followers and existing followers. Whether your goal is to become a social media influencer or to showcase your photos to a large social media audience, using smartphone photo editing apps can be a fantastic way to achieve your ambitions. While photo editing can seem daunting, especially if you’ve no prior experience, I have never been trained on how to edit or take photos. I’ve just learnt through trial and error what I like and what my audience enjoys. It has only been recently, I have invested time to find advice online to further my smartphone photography skills. As a result, I strongly recommend throwing yourself into editing your amazing photos, have fun and accept that for you to improve your editing skills you need to constantly edit. I have therefore shared with you the 5 Smartphone Photo Editing Apps I use to increase